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文章运用经济学尤其是产业组织理论和博弈论的有关分析方法,结合中国旅行社业的特点,从3个方面对中国旅行社产品同质化现象的成因进行了系统全面的分析,认为:①旅行社缺乏创新的激励,是旅行社产品同质化现象产生的内在原因;②旅行社创新能力有限,是旅行社产品同质化现象产生的客观原因;③旅行社尤其是中小旅行社缺少创新的动力,是旅行社产品同质化现象产生的主观原因。
Based on the analysis of economics, especially the theory of industrial organization and game theory, combined with the characteristics of China’s travel service industry, this article systematically and comprehensively analyzes the causes of the homogenization of China’s travel products from three aspects: ① lack of travel agencies Innovative incentives are the inherent causes of the phenomenon of homogenization of travel products; ② The limited innovation ability of travel agencies is an objective reason for the homogenization of travel products; ③ Travel agencies, especially small and medium-sized travel agencies, lack the motivation to innovate, Subjective causes of the phenomenon.