“媒介融合”是一个无论在学界还是在业界都耳熟能详的词语。中国的媒介融合在经过多年的发展中,取得了瞩目的成绩。但是不可否认的是尽管媒介融合取得了很多的显著成绩,但是也存在着很多问题和困境。尤其是一些传统媒体的转型之路并不顺利。在媒介融合的发展过程中会遇到诸如缺乏理论指导、融合进停留在表层等问题。这些对于任何一家媒介的媒体融合来说都是非常现实而又棘手的问题。面对这些亟需解决的问题,从媒体自身、政府、高校等多个层面进行分析论述,为媒体的媒介融合指明发展的路径。 “Media Fusion ” is a term that is familiar to both academics and industry. After many years of development, China’s media convergence has made remarkable achievements. However, it is undeniable that although there have been many remarkable achievements in media integration, many problems and difficulties exist. In particular, the transformation of some traditional media is not smooth. In the process of media convergence, we encounter problems such as the lack of theoretical guidance and the integration into the media. These are very real and intractable issues for the media convergence of any medium. In the face of these problems that need to be solved, we analyze and discuss from many aspects such as the media itself, the government and colleges and universities, so as to specify the path of development for media media convergence.