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目前高职高专市场营销专业实践教学后于经济发展的需要,教学体系、师资力量、校内实训和校外实习等方面问题多多。根据市场营销专业的特点,依据高职人才培养目标要求,围绕市场营销专业实践教学改革,创新实践教学体系,创新市场营销专业实践教学模式的保障措施势在必行。
There are many problems in the development of higher vocational college marketing professional teaching after the practice of economic development, teaching system, faculty resources, on-campus training and off-campus practice. According to the characteristics of marketing specialty, according to the requirements of the training objectives of higher vocational talents, the reform of practice teaching in the marketing specialty, the innovation of the practical teaching system, and the innovation of the practical teaching model of the marketing professional are imperative.