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从身边需求抓产品小生意人捞得“第一桶金”雷波,一个做臭干子的小生意人。2000年下岗。有一次,雷波去市场转的时候,看见很多青年男女围着小摊吃一种当地特有的小吃——黄皮的五香干子。雷波以前听老人讲,这种小吃在清朝道光年间非常盛行。雷波豁然开朗,这种小吃即没包装,也没商标,可排队买的人还那么多,说明它市场需求大啊。有需求就会有市场,如果自己可以把这个东西做成品牌,一定可以挣大钱。说干就干。他马上注册商标,并把会做香干子的师傅请过来。产品很快就出来了,当时正好赶上春节,一个月就赚了很多钱,雷波的香干子也由此名声大振。但是春节一过,这个又不行了,因为香干子成本较高,卖价自然也就很高,所以消费者就慢慢少了。
Need to grab the product from the needs of small businessmen get the “first pot of gold” Leibo, a stinky little businessman. Laid off in 2000. Once, Leibo went to the market when I saw a lot of young men and women around the stalls to eat a unique snack - yellow skin spiced dry child. Leibo told the elderly before listening, this snack is very popular during the Qing Dynasty Daoguang. Leibo suddenly, this snack that no packaging, no trademark, people can queue up so much, indicating that it is a big market demand ah. There will be demand for the market, if you can make this thing into a brand, you can certainly make big money. Do it. He immediately registered a trademark, and the master will do Xianggan child please come. The product soon came out, just to catch up with the Spring Festival, a month to make a lot of money, Leibo’s dried fruit son also made a name for himself. However, once the Spring Festival is over, this will not work any more. Because dried tangerines cost more and the selling prices are naturally higher, consumers are less and less.