湛江是农业大市,属广东经济欠发达地区,广告资源、广告客户、广告总量相对较小,品牌总量、品牌产品、品牌宣传意识较为匮乏,与省内先进发达地区相比,可谓是“瘦田薄地”。加上电视、广播、网络、户外广告、DM广告、手机信息及外来媒体的强势介入,呈现“群雄争霸” Zhanjiang is an agricultural market, which belongs to Guangdong’s economically underdeveloped regions. Advertising resources, advertisers and advertisements are relatively small in total. The total brand, brand products and brand awareness are scarce. Compared with the advanced and developed regions in the province, Zhanjiang “Thin field ”. Coupled with the strong intervention of television, radio, Internet, outdoor advertising, DM advertising, cell phone information and foreign media, showing “Heroes”