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一家在台湾名不见经传的家族企业,抓住祖国改革开放的机遇,凭着勤奋拼搏和永不服输的个性,终于创出了中国方便面市场的领导品牌,这就是以生产康师傅系列食品享誉中华的顶新企业。灵感+分析:顶新集团决定生产方便面爱因斯坦曾说过:“成功需要99%的努力和1%的灵感。”来自台湾的魏氏兄弟适时地抓住了这1%的灵感。顶新集团现在的董事长魏应行一次出差旅行,因不习惯火车上的饮食,便带了两箱从台湾来的方便面。没想到这两箱面竟引起同车旅客的极大兴趣,很快这两箱面
A family-owned company that is not known in Taiwan seizes the opportunity of reform and opening up in the motherland. With the individuality of hard work and perseverance, it has finally created the leading brand of instant noodle market in China. This is known as the production of Master Kong food series. Top new business. Inspiration + Analysis: Dingxin Group decided to produce instant noodles Einstein once said: “Success requires 99% effort and 1% inspiration.” The Wei Brothers from Taiwan seized the 1% inspiration in a timely manner. Dingxin Group’s current chairman, Wei Yingxing, traveled on a business trip. Because he was not used to eating on the train, he brought two boxes of instant noodles from Taiwan. I did not expect that the two boxes had caused great interest from the same passengers.