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1991年,因为电视剧《编辑部的故事》中葛优“因为缺了我”的台词,某品牌矿泉壶迅速地走红,开启了中国电视剧植入广告的大门,将植入广告正式地拉进了人们的视野。首役大获成功之后,植入广告出现在了更多的中国影视作品中。像《甄嬛传》中耳熟能详的台词:“华妃娘娘宫中的东阿阿胶桂圆羹是极好的……”“、不如用东阿阿胶炖了羊肉来吃……”等都是东阿阿胶的植入广告。北京合润德堂文化传媒股份有限公司(以下简称合润传媒)可以说就是其中的领跑者。之前提到的《甄嬛传》,
In 1991, a brand of mineral hot pot quickly became popular due to Ge You ’s “lack of me ” in the story of the editorial department of the TV series, which opened the door to placing advertisements on Chinese TV dramas and formally pulled the implanted advertisements People’s vision. After the successful debut, implanted ads appeared in more Chinese film and television works. “Zhen Huan Chuan” familiar in the lines: “Hua Fei Niang Gong Dong Ejiao longan is excellent ... ” “, it is better to use East donkey-hide gelatin stewed lamb to eat ...... ” and so on East donkey-sun gelatin placement ads. Beijing Hop Tong Tak Tong Culture Media Co., Ltd. (hereinafter referred to as Run Media) can be said that one of the leader. Before mentioned “Zhen Huan Biography”,