欲望为广告人提供了宽广的创意空间,处在各个层次中的不同形态的欲望,每一个在广告创意中都可以发挥自己独到的优势,但每一个又都无法摆脱某种限定性——如果把握不好这种限定,优势就有可能完全被抹杀掉。因此,把握好这两个面也就成了利用好欲望题材的前提。 Desire provides advertisers with a wide range of creative space, different forms of desire at all levels, each with its own distinct strengths in advertising ideas, but each one can not escape some kind of restrictiveness - if Grasp the bad qualifications, the advantage may be completely obliterated. Therefore, a good grasp of these two sides also became the premise of making good use of the theme of desire.