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招贴是现代广告中使用最频繁、最广泛、最便利、最快捷和最经济的传播手段之一,具有实用价值、艺术欣赏性和收藏性的招贴越来越受到艺术界的重视,并逐渐得到更多人的认可。招贴多以图像、文字为构成要素,主要有艺术绘画、实物摄影、电脑技术等表现形式。文章在分析招贴的内容和形式的基础上,着重探讨了优秀的招贴应以创意为先、重视内涵,色彩具有强烈的冲击力和表现力,注重文字编排的创作规律,力求全面透彻地展示招贴的特点。
Placard is one of the most frequently used, widest, easiest, quickest and most economical means of communication in modern advertisements. Posters with practical value, artistic appreciation and collection are getting more and more attention from the art world and gradually obtained More people’s recognition. Placard images and text as a component, there are mainly art painting, photography, computer technology and other forms of expression. Based on the analysis of the content and form of the poster, the article focuses on the idea that the best poster should take the creative as the first priority, attach importance to the connotation, the color has a strong impact and expressive force, pay attention to the writing rules of the text layout, strive to show the poster fully and thoroughly specialty.