综观中外古今的企业,成功的关键不外乎以下四要素:一是明确专注的战略,二是不折不扣的执行,三是以绩效为导向的企业文化,四是高效率的组织结构。明确专注的战略。战略可以理解为:为实现某一目标而设计的重大的、长期的、全局的谋划,这种战略的主要目标可以帮助一个公司选择和组织它的业务,使企业健康发展;同时还包括创造或发现持续的、有生命力的未来业务。所谓明确专注的,就是毫不含糊地说清楚企业今天存在的理由,企业为什么存在?为谁存在?企业给他人甚至给社会带来什么?所以战略并不是一项业务计划或具体的战术方案,它考虑的是“企业存在的理由如何达成”的问题。 Looking at the ancient and modern Chinese and foreign enterprises, the key to success is nothing more than the following four elements: First, a clear and focused strategy, the second is to implement the letter, the third is performance-oriented corporate culture, and the fourth is an efficient organizational structure. Clearly focused strategy. Strategy can be understood as: a major, long-term, and overall plan designed to achieve a goal whose primary goal is to help a company choose and organize its business so that the business can grow healthily; it also includes creating or Discover sustainable, viable future businesses. The so-called clear focus, is unequivocally clear why the existence of today’s business reasons, why companies exist? For whom exist? Business to others and even to society what? So strategy is not a business plan or a specific tactical programs, It considers the question of how to reach a firm’s rationale.