品牌驱动的精益敏捷供应链要求一切都以品牌目标客户需求为核心(创造或发现需求并满足它),主动、清晰、差异化地进行品牌定位,驱动精益敏捷供应链去计划、去执行、去满足,在过程中不断用信息实时监控、分析与反馈看是否与预期相符或受控、是否有例外情况发生,从而及时进行适当的持续调整和优化。不同于传统需求驱动的供应链只是被动地满足需求,它要求主动定位、推拉结合的闭环、动态、自适应体系。 Lean Agile Supply Chain Driven by Brand Driven Lean Agile Supply Chain Drives Lean Agile Supply Chain Planning, Executing, and Going (Branding, Identifying and Meeting Needs) at the Core of Brand Targeted Customer Needs Meet, in the process of continuous use of information real-time monitoring, analysis and feedback to see whether it is in line with the expected or controlled, whether there are any exceptions to timely and appropriate adjustments and optimization. Different from traditional demand-driven supply chain is only passively meet the demand, which requires active positioning, push-pull combination of closed-loop, dynamic, adaptive system.