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38节成为BAT(百度、阿里巴巴、腾讯)三巨头首次斗法的战场。阿里巴巴请来了韩国帅哥李敏镐做代言,为其首届“3·8手机淘宝生活节”造势,当天提供包括餐饮、电影票在内的多种促销措施。被百度收编的糯米及腾讯旗下的易讯同时宣布应战,目标对准了阿里。但从阿里公布的消费数据来看,效果未达预期。《北京晨报》:BAT争抢三八节主要因为女性有“占便宜”心理,
38 became BAT (Baidu, Alibaba, Tencent) battle of the Big Three battle. Alibaba invited South Korean handsome Lee Min Ho to speak for its first “3.8 Mobile Taobao Festival of Life” campaign, the day including catering, movie tickets, including a variety of promotional measures. Baidu was compiled by the glutinous rice and Tencent’s Yi Xun also announced the fight, the target at Ali. However, the consumer data released by Ali point of view, the effect is less than expected. “Beijing Morning Post”: BAT compete for three or eight sections mainly because women have “accounted for cheap ” psychological,