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有人曾经说过,产品处于巅峰之日,正是该产品走向下坡之时,此言好似危言耸听,其实不无道理。在当今市场激烈的竞争中,不居安思危,躺在老产品上高枕而卧,终将被市场无情地淘汰。 我厂是生产涤纶短纤维的专业工厂,主要生产2.5D～6D的毛型短纤维,是生产无纺布的主要原料,尽管这几年来该产品销路很好,但由于品种单一,效益并不理想;而且万一市场发生变化,产品滞销了怎么办?必须防患于未然。为此,经厂部领导慎重研究,决定开发新产品。开发什么产品,只有在经过市场调查后下结论,既要适销对路,又要符合短、平、快的原则。经调研后商定,决定在本厂产品上延伸,即进行深加工是最理想的选择。因为对本厂产品深加工,既消化了相当数量的产成品,更增加了产品的附加值,并能增添更多的客户,提高市场的竞争能力。
Someone once said that when the product is at its peak, it is precisely when the product goes downhill. This statement is like an alarmist, and it is not unreasonable. In today’s fierce market competition, no time is needed for peace, and lying on the old product is a matter of sleep and sleep. It will eventually be eliminated mercilessly by the market. Our factory is a professional factory for producing polyester staple fiber. It mainly produces short staple fiber of 2.5D-6D, which is the main raw material for producing non-woven fabrics. Although the product has been sold well for the past few years, due to the single species, the benefit is not Ideal; and what if the market changes and the product is unsalable? It must be prevented before it can occur. To this end, the leadership of the factory department carefully studied and decided to develop new products. What products are to be developed only after market research has concluded that they must be marketable and meet the principles of short, flat, and fast. After investigation, it was agreed that the decision to extend the product on the factory, that is, deep processing is the best choice. Because of the deep processing of our products, we have not only absorbed a considerable amount of finished products, but also increased the added value of our products, and can add more customers and improve the market’s competitiveness.