论文部分内容阅读
“议程设置”理论是传播学上的一个经典理论,并且在传统媒介的传播活动中得到了广泛印证。网络的出现给传统的新闻传播理念带来了极大的冲击。在网络传播语境下,大众传播的议程设置功能并没有完全消失,但却一定程度上有所减弱,并且表现出一些新的特点。这些特点,和互联网自身的开放性、互动性、去中心化等特点密不可分。
The “agenda setting” theory is a classic theory of communication and has been widely confirmed in the dissemination of traditional media. The advent of the Internet has brought a tremendous impact on the traditional concept of news dissemination. In the context of internet communication, the agenda setting function of mass media did not completely disappear, but to a certain extent weakened and showed some new features. These characteristics, and the Internet itself is open, interactive, decentralized and other characteristics are inseparable.