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2016年,大家对传媒转型发展的关注度越来越高,不仅传媒单位关注、媒体管理部门重视,而且国家高层也提出战略性的要求。从中央媒体到地方媒体、从国有媒体到各类社会化的传播平台,都以各自不同的方式尝试发展之路。传媒和各相关机构及个人有不少成功的经验,也有失败的教训,还有陷入舆论漩涡的尴尬。无论是顺境还是逆境,都值得回顾总结;无论是成功还是失败,都有启迪作用。
In 2016, everyone was paying more and more attention to the development of the media transformation. Media organizations not only paid attention to the media, but also made strategic demands from the top management of the country. From the central media to the local media, from the state media to all kinds of social communication platforms, they have tried their own ways of development in different ways. The media and all relevant agencies and individuals have had many successful experiences, as well as failed lessons, as well as being embarrassed by the whirlpool of public opinions. Whether it is good times or adversity, are worth reviewing; both success and failure, have enlightenment.