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利用Multi-Agent建模方法对危机沟通环境中网络危机舆情演变行为进行了分析,结合危机沟通中的网络舆情演变的行为特征,建立了言论主体Agent及舆论子场Agent的行为及交互规则,分别对言论主体的影响力、态度及舆论子场的舆情状态进行了描述,通过仿真建模模拟在不同参数环境下的网络舆情演变行为,提出了相关结论及及研究展望。
Using Multi-Agent modeling method to analyze the evolution of online crisis public opinion in crisis communication environment, combining with the behavioral characteristics of network public opinion evolution in crisis communication, this paper establishes the behavior and interaction rules of the main Agent and public subfield Agent, respectively This paper describes the influence and attitude of the main body of speech and the state of public opinion in subjective field of subjective opinion. Simulates the evolvement behavior of network public opinion under different parameters through simulation modeling, and brings forward the relevant conclusions and research prospects.