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一种产品如果不能单独地为人们提供效用,它必须与某一过程或其他产品结合在一起才能发挥它的功能和效用,那么,这种产品与这一过程或其他产品便构成互补关系。如磁带和录音机、胶卷和照相机等等。这种互补关系广泛存在,不少企业经营的经典范例都与这种互补关系的利用有关,它像一座挖掘不尽的宝库,期待着人们进一步开发利用。利用互补关系创造市场英国经济学家格里·奥斯库指出:“创造顾客是企业仅次于创造产品的第二次竞争。”在激烈的市场竞争面前,企业应当由被动变主动、由一味地适应需求变为主动地激发需求、创造市场。利用互补性创造市场不乏成功的范例。
A product that, if it can not function alone for its own sake, must be combined with a process or other product to fulfill its function and utility, and then that product is complementary to that process or other product. Such as tapes and tape recorders, film and cameras and more. This complementary relationship is widespread. Many classic examples of business operations are related to the utilization of this complementary relationship. It is like an inexhaustible treasure trove that is expected to be further exploited by people. Use of complementary relations to create market British economist Gerry Oscilla said: “to create customers is the second only to create products business competition.” In the face of fierce market competition, enterprises should be driven by the passive initiative, blindly To adapt to the needs of the initiative to stimulate demand, create a market. The use of complementarity to create a market is a recipe for success.