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在我国,人口老龄化已经日渐成为最突出的社会问题之一,而老年群体与传播媒介的紧密联系也促使我们对两者之间的关系进行逐步深入的研究。而且,随着我国老年群体文化水平和经济实力的普遍提高,以及“银发市场”和“银发经济”的逐步发展,老年群体对于数字电视媒介的服务及功能需求也越来越明显。近年来,我国学者对于老年人与电视媒介的相关研究,主要集中于电视媒介对老年群体日常生活的影响以及相关媒介使用行为等方面。王萍等①从健康素养、功能性自理、日常内容、社会联接四个方面分析了新媒介对改
In our country, population aging has gradually become one of the most prominent social problems. The close connection between the elderly and the media also prompts us to conduct a more in-depth study on the relationship between the two. Moreover, with the general increase in the cultural level and economic strength of the elderly population in our country and the gradual development of the “silver market” and “silver economy”, the needs and services of the elderly in the service and function of the digital television media have become increasingly evident . In recent years, the researches of Chinese scholars on the elderly and the television media have mainly focused on the influence of the television media on the daily life of the elderly and the use of related media. Wang Ping et al ① Analyzed the effect of new media reform on health literacy, functional self-care, daily content and social connection