我国许多企业在文化建设中,完成了视觉识别、理念识别和行为识别之后,大家突然发现企业文化不知道还应做什么。这个现象表明,中国企业文化的研究和实践迫切需要重构新范式。众所周知,企业文化是20世纪80年代由西方引入中国的,而且人们最初的动机是为了借用这种理论来加强和改进企业思想政治工作。于是,人们往往不自觉地把它当做一种纯粹的文化理论来看待,并提出了一个由物质文化、行为 Many Chinese enterprises in the cultural construction, the completion of the visual identification, ideological identification and behavior identification, we suddenly found that corporate culture do not know what to do. This phenomenon shows that the research and practice of Chinese corporate culture urgently need to reconstruct a new paradigm. As we all know, corporate culture was introduced into China from the West in the 1980s, and the initial motivation was to borrow this theory to strengthen and improve the ideological and political work of enterprises. Therefore, people tend to unconsciously treat it as a purely cultural theory, and put forward a by the material culture, behavior