论文部分内容阅读
在新的消费潮流和观念的影响下,人们越来越追求高品位、高质量的生活,并且成为主流,这为流进市场的各类商品、产品提供了机会,也增加了难度,人们所享受的不仅是产品本身,还有其附加概念,所以个性化较强的品牌产品更容易满足消费者的个性化需求。作为吉林特产的鹿产品也不例外,品牌化的包装更具有市场竞争力,更易于与同类产品进行区分,更能打动消费者,同时也能顺应时下的消费潮流,也是当下包装设计的发展趋势。
Under the influence of new consumption trends and concepts, people are increasingly pursuing high-quality, high-quality life and becoming mainstream, which provides opportunities for all kinds of goods and products entering the market and also increases the difficulty for people Enjoy not only the product itself, as well as its additional concepts, so personalized brand products more easily meet the individual needs of consumers. As a specialty deer products in Jilin is no exception, branded packaging more market competitiveness, easier to distinguish with similar products, more to impress consumers, but also to adapt to the current consumer trends, but also the current trend of packaging design .