“《十面埋伏》制造了最空前的宣传攻势,也遭到了来自四面八方的最猛烈的批评”,甚至“骂《十面埋伏》成了看娱乐片之外最大娱乐”(媒体语)。在一片口水中热映的《十面埋伏》,无疑创造了中国电影史上颇具争议的传奇。由于媒体的介入,《十面埋伏》成了广泛关注的“媒介事件”。然而,媒体在事件中扮演的角色却备受质疑。 “Ambush” has created the most unprecedented propaganda campaign, has also been the most violent criticism from all sides, “and even” cursed “ambush” has become the largest entertainment outside the entertainment film “(media language). The ”ambush“ in a mouthful of water undoubtedly created a controversial legend in the history of Chinese cinema. Due to the intervention of the media, ”Ambush“ has become a widespread ”media incident." However, the media’s role in the incident has been questioned.