随着媒体爆炸式、多元化的发展,广告传播的价值越来越低,广告与其它营销活动进行配合的整合营销行为正成为企业在日益竞争激烈的市场中常见的举措,但同时,由于广告与其它营销活动的错位所造成的广告费浪费也正成为日前众多广告主“广告费被浪费一半”常态中的典型。 With the explosive and diversified development of the media, the value of advertisement communication is getting lower and lower. The integrated marketing activities that advertisements and other marketing activities are becoming a common move in an increasingly competitive market, but at the same time, The wastage of advertising costs caused by the misplacement of other marketing campaigns is also becoming typical of many advertisers and “advertising wasted half the bill” in the past.