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在移动互联大潮裹挟下的媒介大变革中,电视业受到的冲击仅次于纸媒。以传统电视最主要的收入渠道—广告为例,2015年度,电视广告投放总量首次出现明显下滑。据央视市场研究(CTR)媒介智讯公布的“2015年前三季度中国广告市场回顾”显示,电视媒体广告刊例收入下降了4.9%。在不同级层的电视媒体中,城市台及以下级别的区域媒体下降幅度列居榜首,其中省会城市台刊例收入下挫最高,达20.7%,地市级、县级电视台下
In the media revolution under the clutches of the mobile Internet, the television industry was hit second only to paper media. Take the example of traditional advertising, the most important revenue channel of traditional TV, for example, in 2015, the total amount of television advertising dropped sharply for the first time. According to CCTV Media Intelligence’s “China’s Review of Advertising Market in the First Three Quarters of 2015”, revenue from TV media advertising shows dropped by 4.9%. Among the television media at different levels, the regional media at city level and below ranked the top of the list. Among them, provincial capital city journal cases recorded the highest drop in revenue, reaching 20.7% of the total, at the prefectural and county level