近年来各医疗机构在持续加强科学管理,提高服务质量多项举措外,还逐步提高了对外宣传的力度,以期达到树立医院良好社会形象,提高社会知名度。因此名目繁多、形式多样的宣传资料档案的收集、整理工作已成为行政管理的一项重要工作。文章针对宣传档案的重要性和如何加强管理提出了自己的认识和想法。 In recent years, various medical institutions continued to strengthen scientific management and improve the quality of services, a number of initiatives, but also gradually increase the intensity of external publicity, in order to achieve a good hospital to establish a social image, improve social visibility. Therefore, the collection and arrangement of numerous and varied propaganda materials and files have become an important task of administration. The article put forward his own understanding and ideas on the importance of propaganda files and how to strengthen management.