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与其把公司在社交媒体中的形象塑造交托给其他人,CEO更应该亲自“操刀”微博全球盛行,美国有推特,中国有新浪微博。受此潮流影响,微博逐渐成为许多公司与客户以及其他利益相关者沟通交流的最佳新工具。不过,忙碌的CEO们大多没能充分利用起微博的力量。数据显示,大型公司CEO的微博活跃度始终偏低。以2014年9月的统计数据为例,彼时美国财富500强企业的CEO中,只有42个人拥有推特账号;而其中,仅有70%真正使用推特。是时候改变这一状况了!
Rather than dedicating the company’s image in social media to other people, CEOs should personally “manipulate” microblogging around the world, with Twitter in the United States and Sina Weibo in China. Affected by this trend, weibo has gradually become the best new tool for many companies to communicate with their customers and other stakeholders. However, most of the busy CEOs failed to make full use of the power of microblogging. Data show that large companies CEO microblogging activity has always been low. Take the September 2014 statistics as an example. Only 42 of the CEOs of the Fortune 500 companies in the United States at that time had Twitter accounts, of which only 70% actually used Twitter. It is time to change this situation!