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企业要成功,必须注意行销,而成功的行销法有下列18个:1.直销是变化多端的兵法,而非单调死板的战术如果你把直销行销,单纯地视为一张附有折价券的传单、免费的消费者服务热线、邮购与电话促销伎俩、资料库或是网际网路商情站的话,那么,很抱歉,你真是大错特错了！其实,直销的真正意涵,是指企业对于忠诚的客户群,长期维持着一种良好的互动关系与默契的一分承诺。2.只有英雄般的客户,而没有明星般的产品面对每一位客户,产品本身必须建立出相对的价值,同时亦须满足客户的个别差异,而非共同需求。
To succeed, companies must pay attention to marketing, and the successful marketing methods include the following 18: 1. Direct selling is a changing art of war, rather than a monotonous tactic If you sell direct marketing, simply treat it as a coupon Leaflets, free consumer service hotlines, mail order and phone sales promotions, database, or internet business sites, then, I’m sorry, you are really wrong! In fact, the true meaning of direct marketing refers to the company’s loyal customer base, long-term maintenance of a good interactive relationship and tacit understanding of a promise. 2. Only heroic customers and no star-like products face each and every customer. The product itself must establish relative value. At the same time, it must satisfy individual differences of customers, rather than common needs.