近年来,随着电影电视媒体文化的火热发展,电影电视的形式也在不断发生着变化,微电影更是成为与传统电影电视相区别的文化现象。在快节奏、多元化文化发展的今天,这一文化形式一出现就吸引了众人的眼球。那么,什么是微电影,微电影产生的有利条件是什么,微电影是如何进行广告营销的,成为人们应该思考的问题。 In recent years, with the fiery development of the media culture of film and television, the forms of the film and television have been constantly changing. The micro-film has become a cultural phenomenon that is different from the traditional film and television. In the fast paced and diversified cultural development today, this cultural form has attracted the attention of all people. So, what is microfilm, microfilm produced favorable conditions for what, how the micro-movie advertising marketing, as people should think about the issue.