【摘 要】
：
基于林产品生产和销售的特点,在低碳经济下林产品营销渠道建设需重新审视。通过阐述低碳经济下林产品营销和发展面临的要求,针对林产品渠道存在的问题,提出了林产品营销渠道
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基于林产品生产和销售的特点,在低碳经济下林产品营销渠道建设需重新审视。通过阐述低碳经济下林产品营销和发展面临的要求,针对林产品渠道存在的问题,提出了林产品营销渠道重建的建议,创新渠道体制,提高渠道绩效;使用现代信息技术,建立资源节约型渠道体系;优化渠道组织,提高渠道效益等。
Based on the characteristics of forest products production and sales, the construction of forest products marketing channels needs to be re-examined under the low-carbon economy. By elaborating the requirements of marketing and development of forest products under the low-carbon economy, aiming at the existing problems in the forest products channels, this paper put forward the suggestion of rebuilding the forest products marketing channels, innovating the channel system and improving the channel performance. Using modern information technology, Channel system; optimize channel organization, improve channel efficiency and so on.
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