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广西北部湾经济区框架下,会展业面临历史性发展机遇与挑战。本文对北部湾经济区会展业市场进行SWOT分析并构建发展战略模型。
Under the framework of the Guangxi Beibu Gulf Economic Zone, the convention and exhibition industry faces historic opportunities and challenges. This paper carries out SWOT analysis of the exhibition industry market in the Beibu Gulf Economic Zone and builds a development strategy model.