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近期以来,横扫全球的金融危机引发了一连串的多米诺骨牌效应,中国传媒业也无法安然地置身事外。特别是对于我国报业的发展格局来说,更是雪上加霜。其中,在广告投放结构上,这次席卷而来的金融危机对不同的行业都有或多或少的影响,房地产、建筑工程行业、商业和服务业、金融投资保险等行业受到金融危机的冲击相对较大,而这恰恰正是报业媒体广告投放量最多的几个类别。
Recently, the global financial crisis has triggered a series of domino effects, and the Chinese media industry can not safely stay out of the country. Especially for the pattern of development of the newspaper industry in our country, it is even worse. Among them, in terms of the structure of advertising, the financial crisis sweeping over this time has more or less the impact on different industries. The real estate, construction industry, commerce and service industries, financial investment insurance and other industries have been hit by the financial crisis Relatively large, and this is exactly the newspaper media advertising the largest number of categories.