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时至今日,足球已衍变为一项与全球经济息息相关的体育产业。在全球经济一体化,市场竞争国际化之背景下,体育营销的优势地位日益彰显,借世界杯进行品牌塑造成为发掘大商业价值的最好选择。
Today, soccer has evolved into a sports industry that is closely linked to the global economy. In the context of global economic integration and market competition, the dominant position of sports marketing is increasingly evident. Taking the World Cup for brand building is the best choice to explore the great commercial value.