城市以其独特的魅力对游客产生了强大的吸引力,成为现代旅游活动最为重要的载体。感知是游客获得直接经验的主要形式,文化感知则是影响感知最根本的因素,对游客进行城市旅游目的地选择产生重要影响。本文在梳理基本概念的基本上,分析游客文化感知的影响因素、文化感知与目的地选择的关系,并以泰国的乌汶府为例,分析其发展城市旅游的策略,以期为我国城市旅游发展予以启示。 With its unique charm of the city has a strong attraction to tourists, become the most important carrier of modern tourism activities. Perception is the main form that tourists gain direct experience. Cultural perception is the most fundamental factor that affects perception and has an important influence on tourists’ choice of destination for urban tourism. Based on the analysis of the basic concepts, this paper analyzes the relationship between cultural perceptions of tourists and cultural perceptions and the choice of destinations. Taking Ubon Ratchathani Province as an example, this paper analyzes its strategy of urban tourism development, Give enlightenment.