赫伯特·马歇尔·麦克鲁汉(Herbert Mar. shall Mcluhan,1911—1980)曾是加拿大多伦多大学文化和技术中心主任。他生前致力于发展一系列有关电子媒体的影响的理论。麦克鲁汉是大众传播和大众文化界最有争议的人物。他抛开了传统的研究方法,另辟蹊径。麦克鲁汉提出一个理论,举一,两个简单的例子,接着又提出一个理论。他很少引用其它的学术资料,也不给文章加上脚注。对批评他的治学方法的人,麦克 Herbert Mar. shall Mcluhan (1911-1980) was director of the Center for Culture and Technology at the University of Toronto in Canada. In his lifetime he devoted himself to developing a series of theories on the impact of electronic media. MacLehose is the most controversial figure in the mass media and popular culture. He put aside the traditional research methods, another way. McCullough proposed a theory, cite one or two simple examples, then came up with a theory. He seldom cites other academic materials and does not add footnotes to articles. To criticize his approach to learning, Mike