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本文试图运用马克思主义关于生产关系必须适应生产力发展的理论,分析行业发展在新形势下要准确把握面临的新常态,即发展速度回落不可避免;内涵式增长将是主要发展方式;改革创新是原动力;依法经营是主旋律。并针对行业在新常态下发展面临的主要障碍即国家专卖出现异化;计划资源配置不合理;法人治理结构不健全;经营机制不灵活等问题,提出行业新常态下改革的重点和方向。即明确商业企业功能定位;完善专卖专营体制;健全法人治理结构;重构市场营销体系;创新企业管理;抓好配套改革等措施,促进商业企业在新常态下可持续发展。
This paper attempts to use Marxism on the production relations must adapt to the theory of the development of productive forces, analysis of the development of the industry in the new situation to accurately grasp the new normal face, that is, the pace of development is inevitable; Intensive growth will be the main mode of development; reform and innovation is the driving force ; Operating according to law is the main theme. In the light of the alienation of the state monopoly and the unreasonable allocation of planned resources, the unstructured corporate governance structure and the inflexible operating mechanism, the author puts forward the key and direction of the reform under the new normal of the industry. That is, to clarify the functional orientation of commercial enterprises; improve the monopoly system of monopolies; improve the corporate governance structure; rebuild the marketing system; innovate the management of enterprises; do a good job of supporting reform so as to promote the sustainable development of commercial enterprises in the new normal.