目前,一些大中型国有企业出现了千方百计拒绝记者采访现象。企业要打造品牌,塑造形象,扩大影响,在很大程度上要依靠新闻媒体。那么,这些企业为何不欢迎记者采访呢?其原因主要表现在以下三个方面:一是记者素质较低。有些正规新闻单位的记者到企业来采访,不是深入基层,深入群众进行采访,掌握第一手资料,千方百计抓“活鱼”;而是住 At present, some large and medium-sized state-owned enterprises have appeared in every possible way to refuse press interviews. To build a brand, shape the image and expand its influence, the enterprise depends to a large extent on the news media. So why do these enterprises do not welcome press interviews? The reasons are mainly reflected in the following three aspects: First, the quality of journalists is low. Some regular news media reporters come to the enterprises for interviews rather than penetrating grassroots units, conducting in-depth interviews with the masses, acquiring first-hand information and doing everything possible to grasp “live fish”; instead, they live