——农民合作社创新与发展研讨班学员答:农村作为电子商务的蓝海,大有可为。农民合作社作为新型农业经营主体,如何借农村电商之风拓宽销售渠道?一是打造合作社自有品牌。拥有市场比拥有工厂重要得多,唯一拥有市场的途径就是拥有具有市场优势的品牌,尤其是电商领域。消费者看不到实物,只能是通过品牌知名度、品牌口碑来辨识商品。同样,想获得价格差异,也只能通过品牌优势体现。打造品牌时可以从三个方面入手:产品特征、产地特征、文化内涵。二是加盟其他电商平台。合作社想自己创建一个电商平台,如果有足够的人力物力财力可以考虑,一般情 - Peasant cooperatives innovation and development seminar participants A: As the blue ocean of e-commerce in rural areas, promising a lot. Farmers cooperatives as a new type of agricultural management, how to broaden the sales channels by the rural electricity supplier? One is to build its own brand of cooperatives. Having a market is more important than owning a factory and the only way to own a market is to have a brand that has a market advantage, especially in the e-commerce sector. Consumers can not see the kind, only through brand awareness, brand reputation to identify goods. Similarly, want to get the price difference, only through the brand advantage. Brand building can start from three aspects: product features, origin characteristics, cultural connotation. Second, join other e-commerce platform. Cooperatives want to create their own e-commerce platform, if there is enough human and financial resources can be considered, the general situation