在目前这个环境下生活,淡定只能是一种追求。高速成长的阶段,充满了机遇也就充满了诱惑,没有成型的价值观也就经常丧失底限。而对于广告研究者来说,淡定更是一件很难的事。闭门读书,有可能害人害己;深入行业,有可能被席卷而入。因为行业肯定是功利性强,商业味重,短期利益至上。 In the current environment of life, calm can only be a pursuit. High-speed growth phase, full of opportunities is full of temptation, unformed values ​​often lose the bottom line. For advertising researchers, calm is more difficult. If you study behind closed doors, you may be harmed by yourself or others. You may be swept into the industry. Because the industry is certainly utilitarian, commercial taste, short-term interests first.