广告宣传作为商品销售的有效方式,可以通过美轮美奂的广告画面来吸引消费者的眼光,使其对该商品产生一定的购买欲望。但是,商品和广告高度融合的同时,出现了一些生产生为了提高商品销量而美化广告的做法,随着这种商品与广告宣传不相符的情况的出现,消费者对商品以及广告产生了质疑。针对这种情况,商品陈列与卖场展示成为真正展示商品性能最直观的实物广告。因此,在服装销售方面,我们也可以将服装设计与卖场设计融合在一起,将服装直观地展现在消费者面前,使其能对该服装产生一定的感性认识。 Advertising as an effective way to sell goods, you can through the beautiful advertising screen to attract the consumer’s perspective, so that the goods have a certain desire to buy. However, at the same time that products and advertisements are highly integrated, there are some practices in which producers make advertisements in order to increase the sales volume of products. As such products appear inconsistent with advertising, consumers question the products and advertisements. In response to this situation, the display of goods and stores to become the real demonstration of the most intuitive performance of goods in kind advertising. Therefore, in the clothing sales, we can also be clothing design and store design together, the clothing displayed in front of consumers, so that it can have a certain perception of the clothing.