现代社会人们感觉风险增多,原本无害的东西突然间就有了危险,这是社会文化与个体心理风险传播放大机制建构的结果。真实信息匮乏催生了无端的焦虑,社会信任缺失加强了“一坏百坏”的污名心理。信息是风险放大的关键因素,找到放大的节点,将真实信息、推理过程、恰当概念,通过不同渠道频繁重复、详细描述,可有效地预警和化解风险。 In modern society, people feel the risk increases. Suddenly, there is a danger that something innocuous would have suddenly occurred. This is the result of the construction of a mechanism to amplify the spread of social psychology and individual psychological risks. The lack of real information has given rise to unwarranted anxiety. The absence of social trust has strengthened the stigma of “a bad one”. Information is the key factor of risk amplification. Finding enlarged nodes can effectively identify and mitigate the risks by finding out the real information, reasoning process and appropriate concepts, repeating them through different channels frequently and describing them in detail.