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一、关于虚假广告的法律界定虚假广告可分为两大类:一类是欺骗性虚假广告;另一类是误导性虚假广告(当然,有些是两种特性兼而有之)。对于欺骗性虚假广告的界定一般并不困难,识别这类广告只需将事实与广告显示说明两相对照便知真假。就误导性虚假广告而言,情况则要复杂得多。所谓误导性虚假广告,是指利用受众对特定对象产生的错误理解,使受众对商品或服务产生不切实际的期望,造成了负面社会效应的广告。目前社会上存在的误导性虚假广告主要有如下四种情况:
First, the legal definition of false advertising False advertising can be divided into two categories: one is deceptive false advertising; the other is misleading false advertising (of course, some of the two characteristics of both). The definition of fraudulent fake ads is generally not difficult, to identify such ads simply by comparing the facts with the ad display instructions. In the case of misleading false advertising, the situation is much more complex. The so-called misleading false advertising, refers to the use of audience misunderstandings of specific objects, the audience of goods or services unrealistic expectations, resulting in negative social effects of advertising. At present, there are mainly four types of misleading false advertisements in society: