企业文化,作为一种管理理论,自1980年引进中国以来,一直是学界与企业界关注的主题。20多年过去了,一批中国本土企业伴随改革开放与社会主义市场经济发展而成长壮大,并形成了各自的企业文化,成为推动企业战略发展的有效管理工具。但无论是在学界,还是企业界,目前对“企业文化”概念,仍存很深的误解。 Corporate culture, as a kind of management theory, has been the subject of concern of academia and business since it was introduced into China in 1980. More than 20 years have passed. A group of Chinese local enterprises have grown up along with the reform and opening up and the socialist market economy and have formed their own corporate culture and become effective management tools to promote their strategic development. However, there is still a deep misunderstanding of the concept of “corporate culture” at present in both academia and business circles.