发行巧妙布局发行是报刊的生命线,地市晚报对于发行,曾经有一种较为被人接受的“一城称霸”之说,即只要做到在一个地级城市能成为覆盖面最大、影响力最佳,就大功告成。在这种思想影响下,一些地市晚报往往轻视其它领域的发行。事实上,这种“一城称霸”往往容易变成“围守一城”, The issuance of clever layout is the lifeblood of newspapers and magazines, the local Evening News for the distribution, there was a more accepted “one city to dominate” that is, as long as the reach of a prefecture-level city can become the largest coverage, the most influential, You’re done. Under the influence of this thinking, some prefectural evening newspapers often underestimate the distribution in other fields. In fact, this “one city to dominate” tends to easily become “enclose one city”