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时代在变,客群在变,酒店业也在变。但是,不管产品类型如何变化,推广渠道如何更新,产品定位如何优化,酒店制胜最重要的法宝还是营销。一、酒店营销的诠释酒店营销是酒店为了满足客户的合理要求,从满足消费者消费体验角度,开展得以酒店盈利为目标的一系列经营、销售、策划活动,其核心是围绕消费者的消费诉求,让消费者满意。2014年,中国酒店业的变革之路越发坚定。一方面,高星级酒店主动
Times change, customer base is changing, the hotel industry is changing. However, no matter how the product type changes, how to update the promotion channels, how to optimize the product positioning, the most important magic weapon to win the hotel or marketing. First, the interpretation of hotel marketing Hotel marketing is the hotel in order to meet the reasonable requirements of customers, from the consumer experience to meet the consumer perspective to carry out the hotel profitability as the goal of a series of business, sales, planning activities, the core is around the consumer consumer demand , So that consumers are satisfied. In 2014, the road to change in China’s hotel industry has become more determined. On the one hand, high-star hotel initiative