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为人类健康服务,是仁和的立企之本,今天,这个“人类健康”中间加了一个“大”字。走出去,向更广的大健康产业跨界发展,无论对于云南白药,还是仁和药业,必然面对的是一个比原来陌生的市场领域,是一群以前不曾面对过的竞争对手,那么我们药企靠什么竞争?从云南白药牙膏和仁和妇炎洁的品牌运作可以发现,我们离不开医药科技这把利剑。如何让医药科技提升我们的品牌竞争力,如何让医药科技提升我们产品的功能附加值,体现优于日化企业的专业性,是凯纳策划
To serve human health is the foundation for the establishment of benevolence. Today, there is a “big” in the middle of this “human health”. Going out to the broader health industry across the board, whether for Yunnanbaiyao, or Renhe Pharmaceutical, is bound to face a stranger than the original market area, is a group of competitors that have not been faced before, then we Pharmaceutical companies rely on what competition? From Yunnan Baiyao toothpaste and Jen and Fu Yan Jie brand operations can be found, we can not do without this medicine and science and technology sword. How to make medical technology to enhance our brand competitiveness, how to make medical technology to enhance the value-added features of our products, reflecting the professionalism of the day than the business is Kenner planning