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虽老犹新的议题我们编辑必须有很强的读者意识(这里说的编辑也泛指所有办报人员,由于读者读到的报纸是通过编辑成形的,行文方便就用编辑作代表)。这不是新问题,而是社会主义新闻学中一个最普通的常识。不是说我们报纸的性质中有一条是“群众性”吗?强调读者意识不就是强调群众观点吗?这是学习新闻学ABC就应该明确的基本观点。惭愧的是,在一段时期来新闻工作实践中,我们编辑却常常有意无意地忘记了这个ABC。谓予不信,请翻翻过去的报纸,不难发现一个相当普遍的现象:不管读者是否感兴趣,是否需要,甚至明知读者没有一点胃口的,报纸还一股劲儿殷勤地奉送。相当枯燥乏味而且不解决实际问题的会议报道,一般化的经验,报账式完成计划的数字,不透露内容的接见,随波逐流的表态……这些连编报人自己也不愿重看一遍的报道,占踞不少版面,不断地强塞给读者。还有,编辑俨然以师长自居,可能并不自觉地把读者看作群氓,居高临下、教之训之、
The editors must have a strong sense of readership (editors also refer to all the newspaper staff here, because readers read the newspaper through editing and editing, writing convenient to use editors to represent). This is not a new problem, but one of the most common common sense in socialist journalism. Does not it mean that one of our newspapers is “mass”? Do not emphasizing reader awareness emphasize mass opinions? This is the basic view that should be made clear when studying journalism ABC. Ashamed that, in a period of journalism to practice, our editors often consciously or unconsciously forget the ABC. To pretend not to believe it, it is not difficult to find a fairly common phenomenon in the past newspapers. No matter whether the reader is interested in it or not, it is even necessary to know the reader without any appetite. Rather dull and does not solve the actual problems of the meeting reports, general experience, reported the number of plans to complete the plan, not to disclose the content of the interview, drift position ... ... Even the compilers do not want to read it over again, Occupy a lot of layout, constantly strong plug to the reader. Also, the editor seems to take the teacher himself, may not consciously think of the reader as a bully, commanding, teach the training,