从刚刚结束的法国欧洲杯,到即将举行的里约奥运会,再到众人期盼的北京冬奥会,轮番上演的体育赛事牵动着万人心弦。伴随着紧张的赛程,人们观赛的心情也如夏日热浪一般不断翻涌着。体育运动品牌当然不会眼见着好时机而坐视不理,众多中国本土品牌更是借体育之势狠狠地自我营销了一把。那么,效果如何呢?《纺织服装周刊》特别呈现近来发生的有关体育营销那些事儿,与您一起品评其中奥妙。 From the just concluded European Cup of France to the upcoming Rio Olympic Games, then to the Beijing Olympic Winter Games, Beijing turns its attention to sports events that affect thousands of people. Accompanied by a tight schedule, people are watching the match as the summer heat waves are constantly rising. Sports brands, of course, do not see the good times and ignore the many Chinese local brands even more by virtue of the potential of sports self-marketing a. So, what is the effect? ​​“Textile and Apparel Weekly” in particular the recent presentation of those things about sports marketing, together with you to comment on the subtle.