“北有王麻子,南有张小全。”一个老字号就是一部历史,一种文化。具有历史渊源和文化底蕴的老字号是中华民族的宝贵财富。然而,经过多年的市场经济大浪淘沙,一些老字号企业面临生死抉择。如何使老字号扬长避短,重振雄风,已成为一道亟待破解的难题。 “There is Wang Mazi in the north, Zhang Xiaoquan in the south.” An old name is a history, a kind of culture. The old name with its historical origins and cultural heritage is a treasure of the Chinese nation. However, after years of ebb and flow of market economy, some old and famous enterprises are facing a choice of life and death. How to make old friends avoid weaknesses, to revive the glory, has become an urgent problem to be solved.