近期广受关注的文化产业振兴规划获国务院常务会议原则通过,会议同时指出了文化产业振兴的指导思想与八大重点工作。中国广告业长久以来得不到社会的重视,国家对广告业的态度也是管理重于推动,这次产业政策的出台,预示着广告业重回政策关注的重点行列,广告业对国民经济的推动作用重新受到高度认可。 Recently, the rejuvenation plan for cultural industries, which attracted widespread attention, was approved by the executive meeting of the State Council in principle. The meeting also pointed out the guiding ideology and the eight key tasks for rejuvenating the cultural industry. China’s advertising industry has long received no social attention. The state’s attitude towards the advertising industry is also dominated by management. The promulgation of this industrial policy indicates that the advertising industry should return to the focus of its policies and that the advertising industry should promote the national economy The role has been highly recognized.