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中国加入WTO,广告市场对外开放将是一个必然。中国广告业逐步走向国际化、规范化,这就要求中国广告界必须拥有技术含量特别精、素质涵养特别高的一大批尖端广告人。广告教育作为一门新兴综合学科在高职高专院校推广,必将有利于中国广告业的全面发展。当前不太健全的广告教育现状有待采取适当的措施改进。
China’s accession to the WTO, the advertising market opening up will be an inevitable. China’s advertising industry has gradually become internationalized and regulated. This requires that the advertising industry in China must have a large number of cutting-edge advertising professionals with particularly high technical content and particularly high quality standards. Advertising education as a new integrated discipline in vocational colleges promotion, will be conducive to the full development of China’s advertising industry. The current status of advertising education is not sound yet to take appropriate measures to improve.