地市级党报发行面临量大面广、经费不足、处于“中间层”等难题,破解之策在于:实行宣传经营“两分离”改革,牢固确立市场主体意识,培育企业文化,激发内在动力,注重品牌经营,发挥品牌效应。 The issue of municipal party newspapers is faced with such problems as large amount of funds and insufficient funds, and lies in the “middle layer” and other problems. The solution lies in implementing reforms of propaganda and operation and “separation of two” so as to firmly establish the awareness of market players and foster corporate culture, Stimulate internal motivation, focus on brand management, brand play.